SmokeGood DrinkGood Magazine

Cigars: Nick Perdomo Jr. Honoring Tradition Using Innovation and Technology

“Building a Worldwide Brand”

Nick Perdomo Jr:
TABACALERA PERDOMO

Honoring Tradition Using Innovation and Technology

Nick Perdomo Jr. President and CEO of Tabacalera Perdomo sits down with SGDGmagazine to share what’s new, innovation, and his vision for the future of Perdomo Cigars.

You pour a glass of finely aged single malt whiskey, ready to relax, feeling that at the end of the day a job is well done, but not yet. When only the best will do for your reward, you open up the humidor and without question, you reach for a Perdomo Cigar. It doesn’t matter the blend because with Perdomo every cigar is made with the highest quality tobacco and handcrafted with the greatest of skill and passion for the leaf.

We had the incredible privilege of sitting down with Nick Perdomo Jr., father, husband, son, Founder, President and CEO of Perdomo Cigars, to discuss his historic and legendary rise in the tobacco industry. Nick and his team built a worldwide brand while honoring tradition using innovation and technology. Nick is a pioneer and a visionary in the cigar culture and has given SGDG Magazine the honor of sharing the journey of Perdomo Cigars, then, now, and the future, through his eyes.

Please enjoy the following interview:

SGDG:    Welcome to SGDG Magazine Nick. Thank you for spending time with me and for sharing the brilliance of Perdomo Cigars with our SGDG Family.

Nick: Thank you so much for having me. It is my honor to talk to you and share my passion which is Perdomo Cigars!

SGDG: Please allow me a moment to be just thrilled that I am speaking with you! Nick, you are a living legend to cigar Aficionados around the globe. I believe that I speak for myself, John, and our readers in saying that we are all deeply humbled and truly honored to be speaking with you. Thank you.

Nick: That is so kind of you Terri! I am so proud of our loyal employees worldwide. I am truly a blessed man.

SGDG:  Nick, your family history and its legacy is known to many and has been well documented in the historical bedrock of the cigar industry. The strength and perseverance of the Perdomo Family under the Cuban dictatorship and at the hands of a tyrant and terrorist is beyond extraordinary. You are an inspiration to people around the globe and I am very sorry for the suffering that you and your family have endured.

With that being said, I would like to take the focus of this conversation into the present and future of Perdomo Cigars.

Nick: Well Terri, it has been such a wonderful experience throughout these last 24 years. Starting out of a garage and following my father’s advice, he always told me that me that we live in the greatest country in the world and if you work hard enough, you can attain anything in life. My mom instilled in me the knowledge to always respect your customer and to always make a great product, because it takes 10 years to get a customer and 3 seconds to lose one. I will never forget that. I still love what I do now more than ever. The future for Perdomo cigars is sky high and we are one of the bestselling premium cigars in America. I am so proud to say that Perdomo cigars are taking off in Europe also. As my mom would say, quality always prevails! I am also so humbled to meet our customers and to hear of the enjoyment that they get from enjoying Perdomo cigars!

SGDG:    Let’s talk about the dream. Share with us how the dream of Perdomo Cigars became a reality?

Nick: I started out of my garage in Miami Lakes Florida in 1992. I sold 9,460 cigars my first year. You have to start somewhere. It was the start of our dream! Three years later, I called my dad and told him that I sold one million cigars. My father was so proud of me. He came on to work with me soon after. It was awesome to be able to work with my hero. My father was a great businessman, not to mention the best cigar maker that I have ever met. His experience in Cuba making cigars was so helpful. We always made full-flavored cigars and it really made us different at the time. Everyone knows my Grandfather and my late fathers experience in Cuba as Cigar manufactures, not to mention my grandfather’s brother was the Minister of Tobacco in Cuba. My family and our great workforce deserve all of the credit for our success. I must mention my wife Janine and our children who have been with me through thick and thin. One of the most truthful statements I live by- behind every good man is a great woman.

SGDG:    You made the decision to relocate your operations from Florida to Nicaragua. Why?

Nick: In August of 1995 my father and I were talking, and he said the greatest tobacco in the world comes from Nicaragua. It was becoming too expensive to make cigars in Miami and Tampa and I was also staying in the same price point as the Dominican Republic and Honduras at the time, so as you can imagine it was a struggle, but it was the greatest move that we ever made. When we came to Nicaragua there were only three cigar factories, a huge difference from today. When I saw the grounds, the valleys, and the wonderful tobacco let’s just say that my dad was right again. Today we proudly provide jobs to over 2,000 people in one of the most dedicated and fierce workforces that anyone could have. In fact, our typical worker in Nicaragua has been with Perdomo cigars for an average of 16.3 years. Many of our employees there as well as in Miami have been with us since day one! Yes, I am very proud of that and we treat our employees like family. My wife, my mother, my son and my uncle still work with the company. Arthur Kemper our VP is like my brother and our operations manager, Nelson Cuba, has been my friend since we were eleven years old. I was just with Chris Harper, our national director of sales, in Atlanta with Janine having drinks and smoking Perdomo cigars. We have such a special team. So yes, I love my career!

SGDG:    You have team loyalty on a scale unmatched by many. Leadership is directly related to the happiness of those who choose to work with us. Your father Nick Perdomo Sr., played a critical role in the management and operations in Nicaragua. Share with us his influence on you and your leadership style?

Nick: Let me say that my father and I worked so well together because we not only loved each other, but he always put his family first. This is something I will never forget. My father treated every employee no matter what position with the upmost respect. I always and still do follow that mentality. People see me load a container or work on the farm and ask me, why? The answer is you have to lead by example and our employees respect me for it. I love to stay active and help in any way that I can because we are a team.  My dad left a lasting mark on me and his influence and leadership were paramount. I honor him each day by leading from his great example.

SGDG:    When I think of you and the way you have always gone against the status quo, Steve Jobs, co-founder of Apple Computers, comes to my mind. Steve was an innovator who did everything outside of the box of average thinking and expectations. I see you this way. They told you a bold cigar would never sell.  You said let the customer decide and you blended one anyway. Share with us your philosophy on “quality over quantity”?

Nick: In June of 1999 we made a sound decision to become vertically integrated and to control our own journey in every aspect. We wanted to control everything down to the seed, so we brought in the very best geneticist, who is still with us, and has developed over seven seed strains for us that have worked wonderfully. Today we are one of the largest farmers in all of Central America. We manufacture all of our own cigar boxes. We even sort and grade our cedar. This attention to detail is the difference. We don’t like the status quo and are always going against the grain to be the best that God will let us. Our strict blending techniques, our ability to pinpoint quality control and quality over quantity mantra, our use of innovation and technology with traditional ways of farming, all lead to richer, bolder yet extremely smooth cigars. That is what I mean of going against the grain in giving the Perdomo customer the very best that money can buy. Being completely vertical gives us that and it is what leads us to keep pricing so fair. People talk about it all of the time and I am proud of that. Our dream is that there is a Perdomo cigar for everyone and that is why our growth has been so amazing.

SGDG:    Your factory operates using efficient environmental technology. You have installed a water saving drip system to conserve water. Speak to us about your decision to marry innovation in tobacco farming with the traditional ways that you were taught by your father, grandfather and others?

Nick: We worked with a fantastic company in Israel that is a leader to water conservation and that makes a more healthy and lush tobacco plant at the same time. Filtered clean water for our tobacco plants using a special water drip system and the same time fertilizing the plant at its optimum levels using an eco-friendly water conservation system. This process is very expensive but better for our tobacco. I am all in and the tobacco speaks for it. The merging of traditional farming with new technological advances has really set us apart and made for an even more bountiful crop that our consumers have been enjoying for years and we promise to continue improving with new advanced equipment.

SGDG:    Perdomo has beautiful graphics and attention to detail in its presentation. You said that every box of cigars is special. What makes every box of Perdomo cigars special?

Nick: A box of cigars is very special. I want every box of Perdomo cigars to feel and look very special because we all know the cigars are outstanding. Remember they are given out at special occasions such as weddings and other celebrations. Our customers deserve the very best and packaging starts the celebration, look, and feel. Arthur Kemper, our Vice President, and his team, which includes me, looks at every aspect and Arthur is second to none at this with his years of experience at Perdomo and retail. At the end it must breathe special because that is exactly what a box of Perdomo cigars is!

SGDG: How have the new FDA regulations effected Perdomo Cigars and the tobacco industry? What is the current status of the regulations with regards to production, sales, promotion, etc.?

Nick: Anytime the government gets involved in regulation it hurts the employee, future employment, and the company. This new FDA regulation is just that. I urge all to call your local senators and congressmen and tell them to stop this nonsense. Of course, it will impact the industry. But I promise you one thing, we will survive and fight this all the way!

Many regulations that are imposed on business hurt and stifle growth and employment. Government intervention on the cigar industry has been punishing but I have a positive attitude. I believe that as a proud American we will fight the government and things will turn around.

SGDG:    Why is there confusion between cigarette tobacco and cigar tobacco? And what can the cigar industry do to separate itself from this misconception?

Nick: This is all about taxes and more government intrusion. Americans are tired of it. Unlike the contents of a cigarette, Perdomo cigars consist of three things: Air cured and aged tobacco, water, and pectin. No chemicals.

SGDG:    There is a new edition to the Perdomo Family called “Perdomo Estate Seleccion”. What is new with Perdomo Cigars?

Nick: This is our newest brand that features the top one percent of our crops. These tobaccos are estate grown and come from our 2011 crops in Estelí, Condega and Jalapa. We have invested a lot in our packaging and our retailers have been very receptive to this product. We have some great new products coming in the future, but we will be keeping them close to the vest due to the FDA.

SGDG:    Perdomo Cigars now has a distribution center in Frankfurt, Germany. How has this effected your ability to accommodate your European market?

Nick: It’s been incredible for us. The concept works like a “spoke and hub” concept. Frankfurt Germany is right in the middle of the European Union and because of that when we ship any Perdomo cigars through Europe, the average time that retailers will get their shipment is within 48-72 hours, which is very quick. All of the stamps and labels are put on by our team in Frankfurt and then shipped. It’s been a really great thing for us.

SGDG: You just finished a European Tour. Perdomo Cigars seems to connect well with customers there. How do you feel about that?

Nick: It’s an honor. We’ve been in the European market for a little over 15 years and our growth has been quite expediential there. We are happy to be able to showcase Perdomo Cigars in Europe. It seems that the customer base really enjoys our cigars and their construction so it’s great for both parties.

SGDG:    Perdomo Cigars is family owned and operated. You shared with me that your mother, Senora Perdomo, bless her heart, still comes to work every day. Your beautiful wife Janine, is Vice President of Operations and has been by your side from day one. You still work with the original team that you started with. Tell us about the Perdomo business as a family?

Nick:  Yes, we’ve always run our business like a family. Our employees are extended members of the family.  One of the things that I’m blessed with is not only having a great workforce but the amount of longevity.  In Nicaragua the average Perdomo worker has been with the company for over 16.1 years. Here in Miami I still have several workers who have been with me since day one. Our sales team has been with us for double digit years as well.  A lot of it has to do with our family concept with quality and the way we treat our workers. It’s been a blessing for us.

SGDG:    The Perdomo Family Legacy lives on through your son Nick III and your beautiful daughter Natalie. What is next for Perdomo Cigars? Will there be more expansion of the brand in the future? If so, what will that expansion look like?

Nick: Today is my sons 25th birthday as you know and to answer the first part of your question, he’s doing phenomenal. He’s not the boss’s son. He’s his own man and he’s doing a great job. We’ve always followed the concept of “you have to walk the walk before you talk the talk” and he follows that philosophy.  My daughter is about to graduate from the University of Alabama in December.  She will be attending law school here in the Miami area. It’s nice to have a law degree because I believe that it always helps in business.

As far as growth, we’ve always believed that quality brings quantity. We foresee more and more growth at an even keel where we are doing it systematically with quality. The company continues to grow year in and year out. We will continue that phase but never at the expense of quality.  We believe that the reason we continue to grow is because our consumers worldwide respect our quality.

SGDG:  You have accomplished so much and of course you are elevating in the European Market. Is there anything else you would like to share with us that is in the works for Perdomo Cigars?

Nick:  A lot of our growing operations are becoming more state of the art. Together, with the traditions that I learned from my father and my grandfather, we’re producing better and richer tobacco in Nicaragua. We would like to start seeing federal regulations being lifted by the FDA so that we can bring some of the incredible new blends to the market. With the FDA restrictions it’s been an issue. As you know we have a class action law suit pending that we hope will lift some of the restrictions so that we can bring some of these new cigars to market.

We still see our growth in Europe expanding however we are really trying to grow here in the United States of America because this is our baby. My priority is and will always be here in the United States. Although we have grown vastly over the last 25 years, America is our number one priority.

SGDG:  Have you considered expanding the Perdomo brand in other markets such as distilled spirits, coffee, or any other market?

Nick:  Sure. That’s a great question. We have been working together with different liquor companies on pairings with our cigars. We have a brand that pairs well with special craft beers and we are looking to expand that market into single malt scotches, vodkas, red wines, bourbon, rum. Another reason why I think your question is great is because I love coffee.  We are looking to pair with a good roaster in Nicaragua and come up with a Perdomo brand of coffee that pairs well with our cigars. That’s probably something that no one really knows about that we’ve been working on. When I find the right combination, that’s when we’ll start releasing that.

SGDG:    The Drums! I understand that you were in a band years ago and that you have a collection of drums. What is your relationship with music?

Nick: I love music and at my age the drums have become a big stress reliever and more of a hobby. I’ve been playing the drums for over 40 years and I have three sets in my office.  I love to play and again, at this stage in my life, I get together with some friends and we jam in my office. We do a lot of classic rock, 70’s, and 80’s music. I’m originally a trained jazz drummer and I still love jazz music. Unfortunately, because of my travel schedule I don’t get a chance to play as often as I would like to however I still try to get in one or two hours a week of playing and it’s still a lot of fun for me.

SGDG: What would you like people to know about you and Perdomo Cigars that hasn’t been shared? What are you most proud of?

Nick: In business I’m most proud of producing a quality product at a fair price point. My father always told me that if you’re fair to your consumers and you give them the best quality that you can get, you can’t fail.

What I would like people to know is that my favorite title in my life is not President or CEO; it’s being a dad and a husband. I told someone recently that I work harder now than I ever have and it’s because I still love it. Not only do I love cigars, I love what I do. I look forward to coming to work, and I know that it sounds like an old cliché, but it’s a blessing. I got up at 4:00am this morning after flying in last night from Birmingham, Alabama. I was spending time with my daughter. I’ll be on the road again tomorrow morning, but I flew into Miami because I wanted to spend the day with my son and celebrate his birthday today. To me those are the most special times. I would like people to know that we’re good people and we work really hard and we’re humbled by all of the cards, letters, emails, and the kind words that we get out there on the road. I’m a blessed guy.

SGDG: What advice would you give to entrepreneurs who are taking that leap of faith and following their dreams?

Nick: The first thing they need to realize is not to be afraid to work. You will be surprised at what you can do when you work hard. A lot of it has to do with my faith in God. God has been very good to me. I’ve been fortunate and lucky. When you work hard and have faith and you pick the right people to assist you, and you treat them like family, you can’t lose.  We have so much opportunity here in the Unites States. I wouldn’t say that entrepreneurship is easy, by any stretch of the imagination and especially with the government, but I think if you are really determined, work hard, and you’re focused, it’s a risk—but if you’re willing to take that risk you can do it.  A lot of the times people see the iceberg on top, but they don’t see that on the bottom are the sleepless nights, the risk, and so on.

I don’t begrudge those that don’t want to do it but it’s something that you have to work really hard at. People look at business people and say “Wow why do they have this and that” and I say it’s because they worked really hard. I talk to a lot of young people and I get asked this question a lot. I’ve been blessed. I have a motor inside and my wife asks me “when does it stop?”, and I say it doesn’t because I really like it. It’s not easy but if you’re willing to take the shot and bust your butt like you never thought you could, the human being can do amazing things, the sky is the limit for any young entrepreneur.  I’m certainly not the smartest guy but I was determined and raised by a father and a mother who really pushed me, they always believed in me and taught me to believe in myself. I am relentless.  I believe that if you have all of those attributes that I just mentioned anyone can do it.

SGDG:    Nick thank you so much for you time, for sharing your journey and for producing some of the most incredible cigar blends in the world! Remember to always Smokegood cigars and Drinkgood spirits. SGDG…It’s a Lifestyle.

End of interview

The LifeStyle: Dan’s Cigar Lounge and Tobacco Center in Baltimore Maryland

DAN’S CIGAR LOUNGE

Dan’s Cigar Lounge and Tobacco Center is one of Maryland’s Premier Cigar retailers. Whether you’re new to cigars, a cigar lover, or a cigar aficionado, Dan’s is your one-stop-shop for all things cigars. Stop in and experience warm hospitality, plush leather seating, and a grand walk-in humidor that showcases a vast array of premium cigars that will satisfy the most distinguished aficionado. At Dan’s you will find the complete collection of top shelf brands like Perdomo, Padron, La Flor Dominicana, Rocky Patel, and more!

Dan’s offers its customers extraordinary events that include “First Friday @ Dan’s Cigar Lounge” which takes place 8pm till Midnight every first Friday of the month. Enjoy music, open bar, and more! No membership required. Lockers available.

Dan’s is located at:

8300 Pulaski Hwy,
Rosedale, MD 21237
(410)780-5959

http://www.danscigarlounge.com

Business hours: Store Hours:
Monday 12pm Noon – 12am Midnight
Tuesday 12pm – 8pm
Wed – Sat 12pm Noon – 12am Midnight
Closed Sunday

 

 

 

Cigars: Matty Rock Inc One of the Cigar Industry’s Most Brilliant Minds

The Disco Ball Rules! Didn’t you know?

*Matty Rock, CEO of Matty Rock Inc, and a Drew Estate Icon, sits down with SGDGmagazine to share his extraordinary relationship with the cigar sub-culture, as well as shed some insight on the man beyond the eccentric suits, lattes and cigars!

Please enjoy the following Interview:

Several years ago, I saw a photo on Facebook of a quirky bearded man wearing a patterned suit with playing cards on the fabric. There was a cigar in his hand, which had silver rings depicting the Drew Estate cigar brand logo, and one of the funniest expressions on his face. He was posing in the picture with someone at a cigar event. I was amused yet fascinated and thought, “Who is this guy”. I soon found out that this character I had seen was Matty Rock! Matty left an unforgettable impression on me in a matter of seconds as well as a smile on my face for the entirety of the day. Immediately, I sent him a Facebook friend request- and the rest was history.

Throughout the years I realized there was much more to Matty Rock, the cigar event marketing genius and Drew Estate Icon, than what I had initially seen on the surface. Eventually I had the ability to peel back the layers of his personality and found a truly brilliant and inspiring mind. On top of being a businessman, an entrepreneur, and someone who is at the forefront of cigar sub-culture, Matty embodies the heart and soul of the Drew Estate movement. And lucky for us, there’s a whole lot more.

SGDG: Matty, thank you for spending time with me and sharing your journey with our SGDG family. You’re an impressive figure in cigar culture and in this interview, we will explore your life beyond the industry. However, share with us your history with tobacco and cigars. When and where did it all begin for you?

Matty: It’s almost as if the path was already there. I started out in the tech world when I was seventeen years old and I was going to school at night. I was working for a fortune 500 company learning computers at seventeen. I was around sophisticated people and I use that term loosely, I started out with a delicious White Owl and when I wanted to be classy I would light up one of those Robert Burn cigars thinking hey I can be sophisticated! Look at me now!

I was introduced to the cigar culture at a young age. From there it was a natural progression. I always knew that it would be a hobby of mine and something that I loved and enjoyed. What most people don’t know about me is that I don’t drink. I’m already out of my mind! The world is much happier about that fact! There’s no alcohol. This is an all-natural crazy! Twenty-seven years of being around tobacco and doing shows. Suited up in corporate America, meeting a lot people. From there it was a natural progression and a blessing. I’m used to being around a lot people and promotions companies from doing Battle of the Bands in New Jersey back in the day. Cigars were always around and a great bridge into just about anything.

SGDG: That’s the wonderful thing about the cigars and the cigar culture. Cigars tend to bring people together. How do you feel about that?

Matty: Oh yeah! One hundred percent! It can be an introverted thing or an extraverted thing. That’s part of the beauty of it. You can sit down with your cigar for an hour or two and dream and scheme about how to rule the world.

SGDG: Speaking of ruling the world. One of the reasons why you’re so fascinating is that there is so much more to you than what people see on the surface. You are a Brother of the Leaf. We see this character, that isn’t really a character at all, it’s just who you are. But you do have a public persona. When you’re taking care of business are you the character that we see or do you change into a more conservative corporate guy?

Matty: For the most part, I’ve always had the unique opportunity and I’ve been blessed to always be myself. I do tone it down a bit when I’m meeting a new client. I’m usually well behaved as not to scare the Hell out of new prospective business. I wouldn’t want to scare them off with a fuzzy dice suit! They might look at my resume and then scratch their heads a little bit. I’m generally myself and I’m approachable for the most part.

SGDG: You’re brilliant when it comes to marketing. Your personality is strong and genuine. From a branding perspective, you are naturally what most people try very hard to create. You tend to flow with positive energy that is magnetic and contagious. How do you maintain that authentic positive flow of energy?

Matty: It’s just easier for me to be who I am. I’m blessed with the opportunity to do what I love. As long as your work speaks for itself, people will give you the room to be yourself. You will always find people who don’t like you or that have issues with your character. You can’t do much about haters or people that feed on negative energy. If you’re happy with who you are and you feel good about who you are, you will find your niche and your grove. I think its most important to be comfortable in your own skin. People feel it when you’re confident and genuine. I feel that in order to stay successful, you have to get rid of the negativity and the negative people. Don’t get caught up with what the media throws at you. The media pits people against each other with politics and the like. They take the negative and blow it up and keep people in the dark. I don’t have the time or the patience for that. I just stay positive in my life and in everything that I do.

SGDG: You travel a lot for business and you do a fair amount of cigar events, however, I’ve noticed that there is much more to your travels. Besides your work within the cigar industry, do you own your own business?

Matty: I own several businesses and work within several industries. I have a promotions company called Rock to Galaxy working with talent and I have a staffing agency where I manage recruitment and hiring for companies. I’m a computer programmer with global contracts and I train fighters. I also own a jewelry company. If you ask most people…hey what does Matty do? They will probably say meh he smokes cigars, eats food and goes to cigar events. I used to be part owner of a night club but I’ll never do that again. When I travel it has to do with mixture of all of my business.

SGDG: Do you work exclusively with Drew Estate Cigars or do you work with other cigar manufacturers?

Matty: Yes, I’m exclusive to Drew Estate. When it comes to Jon (Jonathan Drew), outside of actual blood, he’s my brother. Jon’s my brother and I’m going to always be loyal to my brother. Loyalty is the most important character trait a person can have and the brand (Drew Estate Cigars) speaks for itself. The people who come into the organization, they become family. That’s what makes Drew Estate so unique. Drew Estate is 100% a sub-culture. When you come to one of Jon’s events, you see art, culture, music, passion, love. There are people painting live, not men dressed in suits. There’s nothing cookie cutter about the man (Jon) or the organization. Everything Jon does is done with love passion and devotion. When you put your heart and soul into something, that’s what makes the difference. We are a family and it’s nice to be in a family where we can all be ourselves. We love and respect each other.

SGDG: Do you all get together outside of work as a family?

Matty: Yes, we always find time to spend as a family outside of work. Whenever one of us in town we hang out. It’s a beautiful thing.

SGDG: Let’s talk about your suits and the Kagol hats! When did the eccentric suits and collection of Kangol’s come about?

Matty: I’ve been dressing like a maniac for years. I’m a little bit more out in the open about it. I have a Kagol collection of more than 60 hats that are over 25 years old and from different countries around the world. When you see me in a regular suit, I feel iffy about how I look. I’m happy with the craziness and I have well over 50 suits. When people tag me to show me suits on Facebook, the sad part of that is, chances are I have the suit already. I think a lot of people tend to take themselves too seriously. No one should take themselves that serious. You’ll always have detractors. Do your job, have fun, and live your life light heartedly and people will support you for being yourself.

SGDG: You wear some of the most amazing jewelry. Is it custom made?

Matty: I own the jewelry company that sells most of the pieces that I wear. We do make custom pieces. The Drew Estate rings are made by someone else, but everything else is made by my company.

SGDG: The cigar industry has grown over the past six years with regards to its use of social media. You have a major social presence with a very active fanbase. Are you aware this? And which social media tool is your favorite to use?

Matty: That’s very flattering and I realize that there are a lot of people who are interested in the next stupid thing that I do. It’s great that people take time out of their day to find out how much sushi I eat in one sitting and how many burgers I polished off, that’s flattering and I appreciate it. I’ve had people remind me of some crazy thing that I did on Facebook a year ago. It’s like a history lesson and I’m beginning to realize that I’m my own historian! I enjoy talking to people and interacting with people so the 140-character limit of Twitter doesn’t work for me. I think that Facebook is best and allows me more of a connection with people in diverse ways. Instagram is fun with pictures and good for promotions but Facebook reaches a biggest audience.

SGDG: People connect with the energy that you exude. They admire you and value what you say; they trust you. You leave an indelible impression and have an incredible influence. How do you feel about that?

Matty: I appreciate that and its very flattering. I like to detract from negativity. You can either be part of the problem or part of the solution. I choose to be a part of the solution. In society today, when you take a stand, there seems to be only one direction to take with no compromise. I believe in compromise. I’m respectful of how other people feel, and when it comes to social media I will very rarely write something negative or divisive. I like to leave subtle reminders that we don’t have to be hurtful. We don’t have to be influenced by the media and be lead around like sheep. I don’t want to be a part of negativity because it spreads like cancer. Business, personal, negative energy influences every part of your life. There are a lot of things to be happy about and being happy is how I choose to live. No man is an island and everyone has their issues. Each person would do themselves good by getting out of the habit of thinking that they’re the only one with issues. You can see the happiest child who won’t see their next birthday yet there are still people who will choose to complain. Perspective. Perspective is the most important word in life for me. If you keep everything in perspective it will make your life and everyone else’s life better. I never really get upset. I encourage people to choose to be happy, to compromise and to keep everything in its proper perspective.

SGDG: You are a survivor of the World Trade Center terrorist attack. Would you mind sharing your experience with us?

Matty: Yes, I am a 911 survivor and I lost a lot of brothers and sisters that day. I went to get a latte and I missed my ferry that morning so I was late. I say that I was “saved by latte”. That tragedy taught me to never take life for granted. Live each day to its fullest because life isn’t promised to anyone. I learned to be incredibly thankful and to always give something back. People need to be reminded of those things. I was working on two projects. Both projects were in the Towers. One was on the 97th floor of the North Tower and the other was on the 81st Floor of the South Tower. Unfortunately, I was there when both planes hit. I watched each plane hit the Towers. Where I was located, it would have been a direct hit had I been in either Tower. You put that into perspective. You can learn something from this and be kind to people and be helpful. Imagine what our military is going through every day, dodging IED’s and ducking bullets. We went through a horrible time and it always brings us back to choices and perspective. You wake up every morning and decide who you will choose to be. Choices and Perspective.

SGDG: After having had such a life changing experience, would you say that you are a spiritual man, religious, or a bit of both?

Matty: I would say that I’m more spiritual and I have a lot of faith. The problem that I have with religion is that its mixed with politics. Religion will cloud your judgement so I try to stay away from that. Faith and spirituality describes me best. Everyone has their own truth and facts can be manipulated. I stay far away from religion.

SGDG: Let’s talk about your cigar preferences. Do you have a favorite cigar, region, and/or strength?

Matty: That’s a tough one because I’ve been smoking for a better part of two decades and smoking as much as I do. Your palate changes over time and your go to sticks will change but the Liga L-40 and the Chateau Riel Maduro are what comes to mind. Back in the day I thought I was a fancy fellow when I first started smoking so it was the Robert Burn cigar in a tube. Then I graduated to a Don Diego and I was the Man!

SGDG: Most smokers have a preference when it comes to cigar cutters. What is your preferred cigar cutter?

Matty: I like to use a guided cutter but lately I’ve been enjoying the V-cut.

SGDG: How extensive is your cigar collection?

Matty: I have about 14,000 cigars in my collection. I’ve been collecting cigars since I was 17 years old.

SGDG: I’ve noticed that many cigar manufactures are becoming global with their distribution. How do you feel about the global expansion of the American cigar industry?

Matty: I think is great! I love it on a global level because the world gets a little bit smaller. There was a guy who was a web developer that knew me and he came to visit New Jersey from Shanghai just to smoke cigars with me. He said, “we know of you in Shanghai.” There’s been a lot of that. There was a woman who was an artist from Japan, who saw me on social media and traveled to the U.S., there we were smoking a cigar on the Hudson River.

SGDG: You are so active. What do you do to relax?

Matty: My mind never really shuts off but I love my cigars. I smoke cigars and drink root beer! I have about 45 different cold root beers. I love music. Music is a passion for me. I did Battle of the Bands back in the day. You’ve seen the disco ball, haven’t you? That disco ball has more miles on it than most flights. It talks and says, “oh this guy just took me to Vegas”. Have you seen the Boom Box? It weighs about 40 pounds and it travels too! That thing is a monster!

 

SGDG: What is an admirable character trait that you are most proud of?

Matty: That I keep things positive and I’m able to stay grounded while still having fun. I don’t take myself too serious. I’m accepting of everyone’s opinion whether I agree or disagree. I have fun with life. I believe in just being myself and being happy. I’m a genuine guy who enjoys life. Remember that you can’t fix everything and if you can’t fix it, don’t break it or make it worse. It goes back to my two favorite words, choices and perspective.

SGDG: There are so many layers to you. What would you like people to know about you that you haven’t already shared?

Matty: That I’m a fantastic dancer! I’m transparent. What you see is what you get. I let people peek in and see me with my family and see me working. People think the only thing I’m about is cigars, but there’s so much more. I’m a software engineer who develops software for global companies, and I own my own staffing company that I’m in the process of expanding. I’m a Mui Thai Fighter and I train fighters. I own a jewelry company and I’m old school when it comes to music and rap. Only the people very close to me tend to know these things.

SGDG: What advice would you give to aspiring entrepreneurs?

Matty: You have to be 100% passionate and invested in whatever it is you are doing. It won’t always be fun and there will be a lot of blood, sweat, and tears. You have to know what making a living means to you. You need to ascertain what being wealthy means to you because it means different things to different people. To some people it means quality of life and to others it means being able to pay their bills. Set goals and develop a plan to meet them. Once you can answer these questions and be honest with yourself it will give you a better idea of what to expect.

SGDG: Matty, thank you so much for your time and for sharing your epic journey with our readers from around the globe. Remember to always Smokegood cigars and Drinkgood spirits. SGDG…It’s a Lifestyle!

 

Follow Matty Rock at:

Instagram: @mattyrock2k
Twitter: @mattyrock2k
Facebook: Matty Rock

 

 

The LifeStyle: Lit Cigar Lounge Hosts The 7th Annual Washingston Cigar and Spirits Festival

Lit Cigar Lounge in the Snoqualmie Casino is the greater Seattle area’s best kept secret. The Lit Cigar Lounge is a premiere cigar lounge boasting more than 200 hand-rolled cigars and one of the largest indoor humidors in the Pacific Northwest. Featuring local craft distilleries and global whiskeys, Lit Cigar Lounge bartenders know how to pair and prepare the perfect drink to enjoy with each cigar selected.

Josh Weltmer, manager of the Lit Cigar Lounge and the Distilled Spirits Manager for the Snoqualmie Casino, won the Kindred Spirit competition hosted by The Tasting Panel Magazine and Glenfiddich in 2015. With entries submitted across the nation, Josh’s pairing was selected as one of the six finalists sent to the Glenfiddich distillery in Dufftown, Scotland. Josh has more than 13 years of experience managing cigars and he used his extensive knowledge and passion to create a pairing specifically designed to enhance the flavors of Glenfiddich.

Lit Cigar Lounge is hosting its 7th Annual Washington Cigar & Spirits Festival! It’s a mammoth event, taking place October 14, 2017 in the casino ballroom, featuring countless different cigar manufacturers, two craft breweries and dozens of your favorite premium whiskey, rum, Cognac and tequila brands!

 

General Admission tickets are $90 and includes:
Seven (7) Cigars – 1 from each of our participating vendors
Lit Logo Vertigo Cigar Cutter
Two (2) 8oz. craft beer samples
Six (6) ½ ounce spirit samples
Buffet Dinner
Entry into our raffle
20% off box purchases – best prices of the year!

VIP tickets are $190 and includes:
Early 5:30pm admission to Saturday’s event plus…
A special VIP party in Lit on Friday, October 13 from 7-10pm
– Meet & Greet with CAO master blender Rick Rodriguez
– Three (3) drinks included
– Custom five cigar CAO gift box

To purchase tickets visit:
http://www.smokeatlit.com/#events
https://www.snotickets.com/eventperformances.asp?evt=173

The Lit Cigar Lounge is located at:
37500 SE North Bend Way, Snoqualmie, WA 98065
Monday-Thursday: 11am-12am
Friday and Saturday: 11am-2am
Sunday: 11am-12am
(425) 888-8265

Follow the Lit Cigar Lounge:

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Facebook: Lit Cigar Lounge at Snoqualmie Casino
Instagram: @snocasino
Twitter: @SnoCasino

The LifeStyle: Seattle’s Premiere Gaming and Dining: SNOQUALMIE CASINO

A Spectacular Northwest Experience!

Snoqualmie Casino is Seattle’s closest full-service casino, located just 30 minutes from downtown. Nestled in a spectacular Northwest setting, Snoqualmie Casino combines breathtaking views in a sophisticated gaming setting complete with 55 classic table games including Blackjack, Roulette and Baccarat, 1,700 state-of-the-art slot machines, and a five-table poker room. Snoqualmie Casino also serves up high-quality amenities such as a cigar lounge, popular concert venue featuring all-star acts and diverse dining in six restaurants. Snoqualmie Casino is one of the few places where you can enjoy indoor smoking while you play. The lush natural greens and panoramic mountain views are breathtaking

!

Award Winning Restaurants:
Vista Prime Steaks & Seafood
Local ingredients, incredible food, amazing views and over 100 great wines.

Offering 5 Star Hospitality, veteran Kwan Won brings unparalleled commitment to guest service and an enhanced dining experience to Vista! “Kwan’s vibrant personality combined with his exceptional table side service and flambé skills will provide every guest with an unforgettable experience,” said Chuck Spahn, Snoqualmie Casino’s food and beverage director.

12 Moons
From sushi to Szechuan, delectable Asian cuisine with a Northwest flair.

Falls Buffet
Voted “Best Buffet” by 425 Magazine.

And much more!

Gaming:
Snoqualmie Casino features 1,700 state-of-the-art slot machines, 55 classic gaming tables, and an exclusive five-table Poker room. Everything you need.

Private Events and Meetings:
Our professional banquet team is ready to assist you in planning your event.

Live Entertainment:
Snoqualmie Casino has two spectacular venues hosting top-tier talent all year long. Take in a live show after dinner or before a night of gaming in ideal listening and viewing environments.

The Crescent Club:
With the Crescent Club, every point counts, and every reward comes faster. Earn points to exchange for food, drinks and cash, and turn your visits into an escape. More play equals more perks. No more monthly averages to worry about – just swipe your card and watch the points roll in.

 

Snoqualmie Casino is located at:
37500 SE North Bend Way
Snoqualmie, WA 98065
Email: info@snocasino.com
Phone: 425-888-1234

Follow Snoqualmie Casino:

Home


www.facebook.com/SnoCasino
Instagram: @snocasino
Twitter: @SnoCasino

Snoqualmie: The Snoqualmie Tribal People are proud of our determination, tenacity and our strength. We honor our ancestors, our cultural traditions and our sacred places. Serving our own as we should all with respect and honor, we acknowledge the great progress we have made toward our goals while recognizing that work remains to be done by healing our land, restoring our spirits, and uniting our nation to provide our families with education, health care and homes.” http://www.snoqualmietribe.us/

 

 

 

Cigars: Wayne Mabry From Brother of the Leaf to the VIOLATOR

“I’m Living the Dream…It’s a Lifestyle”

*Wayne Mabry aka The VIOLATOR of Raider Nations Black Hole, Entrepreneur and Cigar Aficionado; sits down with SGDG Magazine to share his passion for cigars, life, and for the NFL Oakland Raiders.

One of the many wonderful experiences cigar aficionados share is our ability to influence and encounter new and exciting people across the globe. Whether it be on the golf course, in a cigar lounge, on the beach or tailgating at a football game, cigars have the unequivocal ability to bring people together. Our Brother of the Leaf, Wayne Mabry also known as the VIOLATOR of Raider Nations Black Hole, sits down with SGDG to share and speak about his passion for life, the NFL Oakland Raiders, and most importantly, cigars.

Just a “southern gentleman from Mississippi”, Wayne discusses how he is determined to live life with a purpose as well as how he peeled back the layers of his soul ultimately unmasking his “kindred spirit”, his character, and his alter-ego, the VIOLATOR. For Wayne, being in character has always been a very “intense” and extraordinary experience so smoking cigars is a meditative and tranquil necessity allowing him to “put the world on pause”.

At 60 years young, this retired union carpenter lives the cigar lifestyle and savors the moments in life that allow him to Smokegood and Drinkgood. High on life and living his dream, Wayne Mabry is a husband, a father, entrepreneur and community activist. Wayne continues to be adored by fans new and old from every corner of the globe while expanding on his love and passion for cigars and the cigar lifestyle.

Please enjoy the following interview:

SGDG:    Welcome to SGDG Magazine Wayne. Thank you for spending time with me and for sharing your passion for the cigar lifestyle with our SGDG Family.

Wayne: Thanks Terri.  It’s a pleasure.

SGDG:    I believe that we met on Facebook through a mutual Facebook friend a few years ago. From the start, you posted wonderful cigar and spirit pairings. At the time, I was an Oakland Raiders fan and I noticed that your profile photo was familiar to me. When I clicked on your name and your page came up, I was blown away. I thought to myself, “He’s a member of The Black Hole!”. From that moment on I was completely fascinated by you and your legacy. The multiple aspects of your life became aware to me, first casually enjoying your cigars and spirits as Wayne and then to see you transform into the VIOLATOR! It’s just SAVAGE! Of course, I looked up your birthday and found out that you were not only a BOTL (brother of the leaf) and the VIOLATOR; but you are also a fellow Scorpio! That was all I needed to know.

Wayne: Yes.  I try to live a well-rounded life because you only get one Journey to travel so it’s up to you to make the most of the opportunities that you encounter.

SGDG:    I am a huge fan of yours however, I did my homework to prepare for this interview. You are a retired Union Carpenter, a hard-working blue-collar man, and a family man with children and grandchildren. When did you begin your journey into the Black Hole as the VIOLATOR? How did it all begin for you?

Wayne: It all started as a dream back in the 70’s after watching the Oakland Raiders on Television. I was hooked on the idea of moving to California from Mississippi to do something positive with my life. I started going to games in Los Angeles around 1983 and unleashed the VIOLATOR in 1991. What happened over the last 26 years you couldn’t script in Hollywood! I’m living the dream!

SGDG:    It takes me 15 minutes to apply my makeup. How long does it take for you to transform into the VIOLATOR? How do you feel when you are in full gear?

Wayne: First, mine is called “war paint” and my transformation takes about 2 hours to complete. During this ritual, my spiritual senses and emotions are elevated to intense levels which I call “GAMEDAY mode”.

SGDG:     What kind of sports did you play in your youth? Did you always want to be in the NFL?

Wayne: I played football in my youth, and of course I dreamed of playing in the NFL. But I guess God had a different direction for my life and I feel like I’m a part of the history of the NFL.

SGDG:    As a child, my grandfather’s lodge brothers smoked pipes and cigars in the basement after their meetings. That was the first time that I fell in love with the smell of pipe and cigar tobacco. I found the aroma of pipe tobacco and cigars to be soothing and enjoyable. When was the first time you can recall ever encountering the scent of a cigar or pipe tobacco? How did it make you feel?

Wayne: My first encounter with cigar tobacco came as I helped my uncle AJ deliver newspapers while in high school. I also fell in love with the aroma.

SGDG:    When did you smoke your first cigar and what brand was it?

Wayne: I had my first cigar with the same uncle, even though after turning green from inhaling the smoke! He taught me how to properly enjoy a cigar. I think it was a Dutch Masters.

SGDG:    Give me your top 5 cigars.

Wayne: Padron 1926, Perdomo 20th Anniversary Maduro, Oliva V Melania, Arturo Fuente Hemingway, and Cohiba Behike 56.

SGDG:    What strength and ring gauge do you prefer?

Wayne: I prefer a full-bodied Maduro and ring gauge from 54 to 60.

SGDG:    What is your preferred spirit to pair with your cigar?

Wayne: My preferred spirits are bourbon or cognac.

SGDG:    Where do you smoke? Do you prefer to smoke at home or in a social environment such as a cigar lounge?

Wayne: I prefer to smoke at home where I can enjoy the view, music and just totally get in my “CHILLAXIN zone”.

SGDG:    How extensive is your cigar collection?

Wayne: I have a modest collection of cigars in different price ranges, but lately I’ve been purchasing only what I truly enjoy. I believe in “enjoying the moments”!

SGDG:    Being the Alpha Male that you are, do you have a “mancave” or a place that you consider to be your mancave? What goes down in the mancave?

Wayne: I don’t have a mancave, but consider my patio as my “CHILLAXIN sanctuary”.

SGDG:    In your travels, where is the most exotic place that you’ve enjoyed a cigar?

Wayne: The cigar lounge at Ceasar’s Palace in Las Vegas and the Fox Bar in Arizona.

SGDG:    In 2003, you gave an interview to the St. Petersburg Times, where you expressed that Raider Nation is “spiritual” and that it’s a “lifestyle.” ESPN The Magazine, did a photoshoot entitled “Raider Nation Behind the Makeup”, where it featured members of the Black Hole and the VIOLATOR was front and center. ESPN quoted you as saying that your character the VIOLATOR was a “kindred spirit”. What did you mean by that? Are you a spiritual man?

Wayne: Absolutely! Until you reach that place in life where you understand that we’re all here for a
purpose and you need something spiritual to get you through life’s situations, you’re missing the real joy of your life’s journey.

SGDG:  Your relationship with cigars…Is it a spiritual experience for you?

Wayne:  Yes, for me it’s a connection between mind, body and spirit and that’s why being in my spot (home) I’m able to have that type relationship while enjoying a nice cigar.

SGDG:    Twenty-six years of passion! What motivates you to get up and show up every season as the VIOLATOR?

Wayne: You just said it; PASSION for the game, love for my team, and fellowshipping with fans from around the world!

SGDG:    The Raiders are moving to Las Vegas in 2018. I saw your post on Facebook which gave your fans a glimpse into the new stadium. How will this affect you and other members of the Raider Nation Black Hole? Will you be relocating to Las Vegas?

Wayne: As of right now I’ll be enjoying the seasons left in Oakland, but when that day comes God willing, my plans are to continue my MISSION. It’s going to be a new experience, but one I’m looking forward to enjoying!

SGDG:    As the” VIOLATOR”, do you smoke cigars? Do you smoke while you tailgate? While in the Black Hole during games?

Wayne: Yes. I do smoke while in character and when I can I try to enjoy a cigar while tailgating. No. I don’t smoke while in the stadiums, however they do have designated smoking areas.

SGDG:    Do other members of the Black Hole smoke cigars with you?

Wayne: Yes! That’s the beauty of GAMEDAY, you never know with who or where a cigar moment will happen.

SGDG:    On September 16, 2017, you will be honored in Oakland at The Black Hole Kick Off Event with the “Black Hole Lifetime Achievement Award”. Tickets for the event can be purchased at Eventbrite.com. Congratulations Brother! How do you feel about this?

Wayne: Thank you and I’m honored to be a recipient of the award. To be honored by one’s peers is one of those unforgettable LIFETIME memories.

SGDG:     I see that you are charitable and compassionate. You participate in various fundraisers and events that support many worthy causes for your local community and beyond such as Cancer Kids. Tell me more about the organizations that you support and how our SGDG Family can lend their support?

Wayne: I’ve been Blessed. I believe in giving back and leaving POSITIVE footprints that others may choose to follow so I get involved with helping those less fortunate. The organizations that I support right now are Raider Nation 4 Life Car Club,  Outreach Ministries, ABC7 Stuff-a-Bus Toy Drive, and other fundraising efforts. My SGDG Family can always support by donating to the causes so check out my social media outlets for info. Thank you to my SGDG Family for your support in advance!

SGDG:     MODO-SPORTS is your apparel line. Your brand promotes fun, fitness, and positive message gear. Tell us more about your company and your brand?

Wayne: I’ve been into fashion since high school and MODO SPORTS allows me to express and share some of my passions for life, fitness and POSITIVE attitudes. You can see my clothing at MODO-SPORTS.COM.

SGDG:    You are very active and social on Twitter, Facebook, and Instagram. You have thousands of fans from all over the world that love and adore you. What would you like your VIOLATOR Fans to know about Wayne Mabry, Cigar Aficionado?

Wayne: I would like my VIOLATOR fans to know that I’m Blessed to live my dream and I strive to be an example of what it takes when you pursue your passion in life, no matter what that may be. When you really stop and smell the roses, it’s all about simple pleasures. Just be yourself. One of my favorite t-shirt designs sums it up by saying, “JUST DO YOU ” you can’t f**k that up!

SGDG:    What would you like your Brothers and Sisters of the Leaf to know about Wayne Mabry, Raider Nation, and the VIOLATOR?

Wayne: To my brothers and sisters of the leaf, I say…Smokegood Drinkgood and enjoy the moments that make life special. Life has no reverse gear so keep it POSITIVE, stay hungry and remain humble!

SGDG:    Is there anything else you would like to share with SGDG readers and with your fans around the world?

Wayne: I’m living the dream. As we journey to the mountain tops in this life, take someone with you to share the experience.

SGDG:    Wayne, thank you so much for your time, for sharing your passion for cigars, and for introducing our SGDGmagazine Family to the VIOLATOR and Raider Nation. Remember to always Smokegood cigars and Drinkgood spirits. SGDG…It’s a Lifestyle!

End of Interview

Sources:

St. Petersburg Times
http://www.sptimes.com/2003/01/25/Bucs/Raider_nation.shtml

ESPN Magazine
http://www.espn.com/espn/photos/gallery/_/id/9697611/image/3

 

Where to Follow Wayne

Facebook: Wayne Mabry
Facebook: VIOLATOR
Twitter: @violator57
Instagram: @mabrywayne
Website: MODO-SPORTS.com

Distilled Spirits: Whiskies of the World Houston – Whiskey and Food Pairing Tasting Event

September 14, 2017

Discover the world of whisky like you’ve never seen it before. As one of the largest whisky tasting events in the US, Whiskies of the World gathers over 200 of the most fascinating distilled spirits from around the globe, along with their makers and ambassadors, to give its guests an unforgettable tasting experience.

Featuring over 200 Whiskey Expressions from around the Globe, Incredible Food and Cigar Pairings, Educational Masterclasses and Unforgettable Meet and Greets. In addition to the diverse golden spirits, sought-after products of American Craft distilleries will be presented to demonstrate the growing popularity of the innovative, local distilled spirits, and craft distilling in general.

About Whiskies of the World LLC:
Whiskies of the World, an IWSC North America event, began in San Francisco, CA in 1998. Since 2010, it has been under the direction of whiskey enthusiast and event director, Douglas Smith. Whiskies of the World has annual events in San Francisco, San Jose, Austin, Houston and Atlanta.

Where: JW Marriott Galleria Houston: 5150 Westheimer Road, Houston, Texas 77056
When: Thursday, September 14, 2017, 7:00 PM – 10:00 PM
Tickets: $145 VIP Admission (6:00 PM entry**), $120 General Admission (7:00 PM entry).

For more information and to purchase tickets, visit http://whiskiesoftheworld.com/houston/ Follow Whiskies of the World on Facebook, Twitter and Instagram. #WOWHOU
Browse last year’s Houston event pictures: #WOWHOU

The LifeStyle: Hollywood Smoke A Destination For Cigar Lovers To Socialize

Located in beautiful Santa Monica at the heart of coastal Los Angeles, Hollywood Smoke is the ideal destination for the discerning Cigar Smoker seeking a warm, welcoming atmosphere to enjoy some of the finest cigars from an expansive selection of the best worldwide makers. Established in 1996, Hollywood Smoke is focused on providing customers with the finest cigars and incredible customer service. The lounge is specially designed to invite and attract cigar aficionados from all walks of life. Stop in and take in the ocean air while enjoying the premium cigar of your choice! No membership required.

Hollywood Smoke is located at:
3110 Main St #106 Santa Monica CA, 90405 (310)396-1661

http://hollywoodsmoke.com

Business Hours:
Mon-Wed 11AM-10PM
Thursday 11AM-11PM
Fri-Sat 11AM-12AM
Sunday 12PM-10PM

Distilled Spirits: Moët Hennessy acquires Woodinville Whiskey Company

French wines and spirit maker Moët Hennessy has acquired US-based Woodinville Whiskey Company for an undisclosed amount.

The Washington-based craft whiskey-maker was founded in 2010 by two friends, Orlin Sorensen and Brett Carlile.

The company claims to have grown into one of the largest craft whiskey manufacturers in the state. After the acquisition, the friends will continue to manage the company.

Product portfolio of the company includes its Woodinville Straight Bourbon Whiskey, and Woodinville Straight Rye Whiskey.

These two products are claimed to be matured for at least five years at Woodinville’s barrel warehouses in Quincy, Washington. The climatic conditions of the state are considered ideal for the aging process. The grains used in the spirit-making process are also sourced locally from Omlin family farm in Quincy.

Woodinville initially produced microbarreled bourbon and rye whiskies. Later, it started producing a 5-year-old straight bourbon in 2015 and a 5-year-old straight rye, last year.

Moët Hennessy president and CEO Christophe Navarre said: “We are convinced that Woodinville fits very well within the Moët Hennessy portfolio.”

“Orlin and Brett have done a great job to establish Woodinville Whiskey as an iconic brand in Washington state with significant potential for expanded distribution through our US and international networks.

“While we are no strangers to whiskey, with our Glenmorangie and Ardbeg single malts, we have much to learn from Orlin and Brett about American distilling and look forward to this important new partnership.”

The Whiskey Wash quoted Sorensen as saying: “We are very proud about what we have accomplished since founding Woodinville Whiskey Company just a few years ago.”

“As we considered the many strategic opportunities before us, it was clear that being part of the Moët Hennessy portfolio and distribution network will allow us to reach our goals much more quickly.

“Brett and I are thrilled to continue leading the business and to be part of the accelerated growth we expect to achieve as part of Moët Hennessy, and its parent LVMH, the world’s leading luxury goods company.”

Woodinville Whiskey Company

For over 100 years Washington State has been a place where innovators and dreamers have come to take a chance to build something better. From the early settlers who pushed out of Seattle to build a better life, to those who have help build Woodinville into the epicenter of alcohol production in Washington state. Pure water from the Cascade mountains, grains grown exclusively for us on the Omlin Family farm, and an ideal aging environment make this the perfect place to craft our whiskey.

You are only as good as those who have taught you, and we’re honored to have one of the best teacher’s in the world. After 14 years as master distiller at Maker’s Mark, David Pickerell has been our guiding hand since the day we set up shop. We’re proud to call him our teacher and friend.

All of our grain is grown exclusively for us on the Omlin Family Farm in Quincy, Washington. As third generations farmers, Arnie & Phyliss Omlin know what it takes to grow the finest grains. We’re honored to be part of the family.

Straight Bourbon

90 Proof

They said it couldn’t be done. So we did it. Over 5 years in the making, a real craft straight bourbon whiskey.

View Product

90 Proof

One of the only 100% straight rye whiskies produced, it has all the traditional rye spice and flavor rye whiskey drinkers love. And then some.

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80 Proof

Sweeter and softer, you’ll taste the distilled difference.

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92 Proof

We’re making an honest man out of the term “small-batch.” Everything about this whiskey is small – except its flavor.

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The LifeStyle: Rolex The Yacht-Master Series

THE YACHT-MASTER

THE WATCH OF THE OPEN SEAS

The Rolex Yacht-Master and Yacht-Master II models embody the spirit of the sailor. Inspired by the rich heritage that has bound Rolex to the world of sailing since the 1950s, the Yacht-Master blends function and style, while the Yacht-Master II brings together the finest in Rolex technology to create a regatta chronograph built for yachting competition.