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The LifeStyle: BMW Pays Tribute to 1930s Roadster ‘Hommage’ Unveiled

Back in the ’30s BMW unveiled the 328 – the most successful and best-looking sports car at that time. The car’s success was due to its impressive design parameters: systematic lightweight construction, aerodynamic lines, optimum engine types, and outstanding suspension technology. Now, as a celebration of the car’s 75th anniversary, BMW will unveiled the 328 Hommage at this year’s Mille Miglia. This model modernizes the principles and the character of the vehicle from back then and offers a possible interpretation of how the designers of that time, Fritz Fiedler and Rudolf Schleicher, might have built the BMW 328 if they had the use of our current technology.

“With the BMW 328 Hommage, we wish to pay homage to the passion and inventiveness of the fathers of the BMW 328”, explains Karl Bäumer, CEO of BMW Group Classic. “They created an icon, which is consid-ered a milestone in the history of the automobile.”

The 3.0-litre straight six-powered concept makes extensive use of carbon fibre-reinforced plastic, a material already used by BMW in the M6 and M3, and one that’s likely to feature in its forthcoming range of i eco-models. Indeed, the show car’s bodywork uses the carbon weave pattern as a design cue; it’s not covered up by any paint, a move that also fits with the 328’s ethos of light weight.

The styling apes the looks of the original 328, incorporating key BMW design elements such as the double kidney grille – but there are also strong overtones from the Vision ConnectedDrive roadster that was revealed at the Geneva show earlier this year. The rear has a particularly angular tail, with lights that echo the look of the Vision ED eco-supercar that’s earmarked for production.


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